Poor performance! That's why for every project large or small we work with our clients to understand their objectives and - just as importantly - the needs of their customers. Each project includes a research and consultancy phase that enables us to identify the key issues that will impact upon successful delivery.
This discipline rather than constraining creativity allows us to speed up and improve the development phase which means that you get a better result at a lower cost.
However our experience has taught us that however well planned a project is, it can always be improved. That's why we always incorporate review, measurement and analysis into all of our projects so that we can continue to make things work better.